What new bowel-health research tells us

10g More Fibre, 10% Lower Bowel Cancer Risk?*

BBC Panorama highlighted a striking finding: every additional 10g of fibre eaten per day is associated with around a 10% lower risk of bowel cancer.* Here’s what the evidence means — and what it does not.

Shop high fibre
+10g fibre a dayThe increase used when researchers compared bowel-cancer risk.
≈10% lower risk*The association found for each additional 10g eaten daily.
Around 20g a dayWhat UK adults currently average — around 10g short of the NHS 30g target.

Association, not a promise

What “10g more, 10% lower risk” actually means

Research summarised by Cancer Research UK suggests that bowel-cancer risk is around 10% lower for each additional 10g of total dietary fibre eaten per day.

That is a population-level association. Fibre cannot guarantee prevention, remove cancer cells or treat an existing cancer. Risk is shaped by many factors, including age, genetics, smoking, alcohol, body weight and overall diet.

Cancer Before 50

Three important points from Panorama

4%

Only around 4% of adults reach 30g of fibre a day

In other words, roughly 96% are falling short of the NHS recommended daily amount.

45%

Higher likelihood of precancerous bowel changes in one study

Women under 50 who ate the most ultra-processed food were reported as 45% more likely to develop these changes than those who ate the least.

250,000

People will take part in PROSPECT-UK

The King’s College London-led study will explore why bowel cancer is rising in younger adults by examining diet, lifestyle, gut health and environmental factors.

Inside the bowel

How fibre may support bowel health

01

Helps prevent constipation

Fibre adds bulk and helps stools stay soft enough to pass more easily, supporting regular bowel movements.

02

Feeds beneficial gut bacteria

Some types of fibre are fermented by gut bacteria, producing compounds including butyrate that help support the bowel lining.

03

Reduces contact time with harmful substances

By helping stools move through the bowel more quickly, fibre means harmful chemicals in poo spend less time in contact with the bowel.

A four-week demonstration

What happened in the twins experiment

Twin sisters worked towards 30g and 40g of fibre a day. After four weeks, two of the three inflammation markers tested had fallen in both; microbiome health also improved, with the greater change reported at 40g.

This was a short experiment involving two people, not proof that their cancer risk changed. It showed why larger studies such as PROSPECT-UK are important.

Start with the bakery, then build

How to boost your fibre intake with SRSLY

SRSLY bread, rolls and wraps provide a useful fibre base. Add vegetables, avocado, hummus or beans to turn that base into a higher-fibre meal and help work towards 30g across the day.

Two slices of SRSLY seeded toast topped with avocado and cherry tomatoes
Breakfast

Avocado and tomato toast

Two slices SRSLY seeded bread: 6g
Half an avocado: about 3.4g
100g tomatoes: about 1.2g

= 10.6g FibreShop seeded bread
SRSLY bread roll served open with hummus and mixed salad
Lunch

Hummus and salad open roll

One SRSLY bread roll: 8.9g
50g hummus: about 3g
A generous salad topping: about 2g

= 13.9g FibreShop bread rolls
SRSLY wrap filled with beans, melted cheese, peppers and red onion
Dinner

Bean and cheese wrap

One SRSLY wrap: 6.2g
100g kidney beans: about 6.4g
Peppers and onion: about 0.6g

= 13.2g FibreShop wraps
Daily fibre total

Three SRSLY meals

= 37.7g Fibre

That takes this example day beyond the NHS recommendation for adults to aim for 30g of fibre a day.

Fibre estimates vary by brand, recipe and serving size. Check product labels, increase fibre gradually and drink plenty of fluids.

High fibre. Seriously satisfying.

Make everyday fibre easier

Explore SRSLY bakery favourites for a seriously simple way to bring more fibre to the meals you already enjoy.

Explore the high fibre collection
Written by Colette Warren

Head of Product & Innovation at SRSLY
Degree in Nutrition, Health & Lifestyles, Sheffield Hallam University