A lean, proven low-carb, high protein food business with sticky customers, profitable trading and a scalable food-to-go opportunity.
Trusted and encouraged by medical professionals and institutions across the UK, SRSLY products have already helped power more than 14 million meals.
Built around a proprietary low-carb, ultra high-protein dough platform, SRSLY sits at the intersection of metabolic health, convenience-led eating and the growing demand for functional everyday food.
The ecommerce business has already validated the demand. The infrastructure is built. The market is shifting. The business is now ready to scale.
Built for modern convenience eating.
Higher protein. Lower sugar impact. Designed around how consumers actually eat now.
To accelerate food-to-go scale.
Capital is being deployed into growth, not discovery. The model is already profitable, demand has been validated, and the next phase is ready-to-eat convenience expansion.
A profitable, repeat-purchase business with unusually strong retention dynamics for a food brand.
The business has been rebuilt under a leaner, healthier operating structure designed for scalable long-term growth.
Two major behavioural changes are reshaping the future of food consumption.
Modern food itself is metabolically broken.
For decades, the food industry optimised for convenience, shelf life and profit, not metabolic health.
The result is a generation of consumers eating products marketed as “healthy” that still overload the body with sugar, refined carbohydrates and ultra-processed ingredients.
Consumers are becoming increasingly aware of the connection between food and:
- Blood sugar stability
- Weight gain
- Energy levels
- Hormonal health
- Cravings and hunger
- Long-term metabolic health
The modern consumer is waking up. They’re reading labels, reducing sugar, increasing protein and actively searching for food that delivers real outcomes, not just marketing claims.
Eating habits are fundamentally changing.
Modern consumers are moving away from traditional “breakfast, lunch and dinner” routines towards faster, convenience-led eating.
Smaller, more frequent eating occasions are replacing structured meals, driven by busy lifestyles, flexible work patterns, health goals and on-the-go living.
Food Navigator reports:
- 56% of consumers have replaced traditional meals with snacks or smaller meals
- 73% snack at least once daily
As eating habits evolve, convenience and health are rapidly converging. Consumers increasingly want food that is fast, functional, high protein, lower sugar, more filling and better for long-term health.
The shift has already started. Most food brands are still built for the old world.
Global health and wellness market opportunity.
UK convenience and snacking market opportunity.
SRSLY sits where convenience, protein, lower carb and metabolic health are rapidly converging.
SRSLY is built for the future of convenience food.
Modern consumers increasingly want food that is fast, convenient, high protein, lower sugar, more filling and better for long-term health.
But most food-to-go options remain heavily refined, carbohydrate-led and metabolically poor.
A proprietary dough platform designed for this shift.
SRSLY has developed a proprietary low-carb, ultra high-protein dough platform designed specifically for the changing convenience market.
The platform already supports multiple everyday food categories and positions the business to become a leader in the rapidly growing healthy food-to-go convenience market across the UK and internationally.
Validated demand, profitable model, larger daily occasions.
The ecommerce business has already validated the demand, with a business model that is already profitable.
The next phase is scaling into ready-to-eat, convenience-led formats designed for significantly larger daily consumption occasions.
Why SRSLY is difficult to replicate.
This is not a traditional bakery business attempting to follow health trends.
SRSLY was built from the opposite direction, starting with a deep focus on metabolic health, customer outcomes and rethinking how everyday food should work in the modern world.
Since 2020, the business has built unusually strong customer loyalty through continuous iteration driven by:
- Tens of thousands of customer conversations
- Support interactions and reviews
- Real-world consumption behaviour
- Manufacturing development and testing
- Long-term product refinement
The result is a set of products trusted deeply by customers and supported by exceptionally strong repeat purchasing behaviour.
Customer-led low-carb product development begins.
Customer conversations, support interactions and reviews inform product refinement.
A proprietary dough platform positioned for future convenience-led eating.
A platform opportunity across ready-to-eat categories.
While lower-carb bakery products are increasingly appearing in retail, consumer behaviour is shifting away from buying ingredients to prepare meals themselves and towards ready-to-eat, food-to-go convenience formats.
Consumers increasingly want sandwiches made for them, wrapped grab-and-go meals, high-protein convenience bakery and ready-to-eat functional food.
SRSLY has developed a scalable dough system capable of operating across many of these categories, creating a platform opportunity that, from our market research, remains largely unmatched not only in the UK, but internationally.
Go-to-market and scale strategy.
SRSLY’s growth strategy combines a proven low-cost digital acquisition model with expansion into high-frequency retail convenience channels.
Digital acquisition engine
- Creator-led social content
- Customer advocacy and testimonials
- Performance-driven creative refresh cycles
- High engagement short-form video
- Low-cost customer acquisition
This enables the business to continually produce high-quality endorsement-style content at relatively low cost while maintaining strong customer engagement across digital channels.
Retail convenience expansion
- Gyms
- Health food retailers
- Independent convenience stores
- Grab-and-go food locations
- Health-led retail environments
With customers located in nearly every postcode, SRSLY can leverage its existing audience and customer data to help drive traffic, awareness and repeat purchasing behaviour within new retail partners and regional rollout locations.
Focused capital deployment designed to accelerate an already working model.
The £250,000 raise is designed to accelerate an already validated and profitable business model into larger-scale food-to-go and retail growth opportunities.
The investment is focused on scaling existing demand, accelerating retail rollout and increasing penetration into higher-frequency convenience-led consumption occasions.
Positioned at the intersection of convenience, metabolic health and changing consumer behaviour.
The original SRSLY business demonstrated strong early consumer demand and was independently valued at approximately £9m during its early-stage growth phase.
Healthy Ventures has since rebuilt the business on a significantly leaner and more operationally disciplined foundation, with a healthier balance sheet, profitable trading and a clearer pathway to scalable growth.
The combination of existing consumer loyalty, strong repeat purchasing behaviour, operational infrastructure, food-to-go expansion potential, scalable customer acquisition and growing metabolic health demand creates a realistic opportunity to significantly expand both revenue and profitability over the next 24 months.
Successful execution would position the business for larger-scale strategic growth opportunities, future institutional investment and potential long-term strategic optionality.
The future of convenience food will be higher protein, lower sugar and metabolically smarter.
Consumers are changing how they eat. They increasingly want food that fits modern lifestyles while also supporting better energy, better health outcomes and long-term wellbeing.
SRSLY Health was built specifically for this shift. What began as a mission to rethink everyday food through a metabolic-health lens has evolved into a profitable, scalable platform positioned for the future of convenience-led eating.
The ecommerce business has already validated the demand. The next phase is scaling into significantly larger daily consumption occasions through food-to-go and ready-to-eat formats.