£60k-£70k
Monthly revenue generated from the existing product range
Exec Summary
A profitable low-carb, high protein food platform now scaling into the healthy food-to-go market.
Healthy Ventures Ltd is raising £250,000 to accelerate a proven, profitable ecommerce business into ready-to-eat, convenience-led food formats.
Trusted and encouraged by medical professionals and institutions across the UK, SRSLY products have already helped power more than 14 million meals.
Built around a proprietary low-carb, ultra high-protein dough platform, SRSLY sits at the intersection of convenience-led eating and everyday functional health foods
Made for convenience
Designed for Health. High Protein, Low Carb, Low Sugar, High Fibre.and...very tasty
The Raise
£250k
To accelerate food-to-go scale.
Capital is being deployed into growth, not discovery. The model is already profitable, demand has been validated, and the next phase is ready-to-eat convenience expansion.
Profitable
Trading model already established
14m+
Meals powered through SRSLY products
85%
Repeat customer behaviour
£250k
Current investment raise
Proof the model works
A profitable, repeat-purchase business with unusually strong retention dynamics for a food brand.
The business has been rebuilt under a leaner, healthier operating structure designed for scalable long-term growth.
36%
Gross margin
6%
Net margin
85%
Repeat customers
62%
Subscription model
£190-£380
LTV, with elite cohorts exceeding £4,000
20 months
Trading under the leaner Healthy Ventures structure
Excellent
Trustpilot rated customer advocacy
Trusted by customers managing diabetes, weight loss, GLP1 and metabolic health conditions
Proven demand. Profitable trading. Scalable health platform.
Market timing
Two major behavioural changes are reshaping the future of food consumption.
Consumers are moving towards convenience that supports metabolic health, not convenience that quietly works against it.
Shift one
Modern food itself is metabolically broken.
For decades, the food industry optimised for convenience, shelf life and profit, not metabolic health.
The result is a generation of consumers eating products marketed as healthy that still overload the body with sugar, refined carbohydrates and ultra-processed ingredients.
Consumers are becoming increasingly aware of the connection between food and:
- Blood sugar stability
- Weight gain
- Energy levels
- Hormonal health
- Cravings and hunger
- Long-term metabolic health
The modern consumer is waking up. They are reading labels, reducing sugar, increasing protein and actively searching for food that delivers real outcomes, not just marketing claims.
Shift two
Eating habits are fundamentally changing.
Modern consumers are moving away from traditional breakfast, lunch and dinner routines towards faster, convenience-led eating.
Smaller, more frequent eating occasions are replacing structured meals, driven by busy lifestyles, flexible work patterns, health goals and on-the-go living.
Food Navigator reports:
- 56% of consumers have replaced traditional meals with snacks or smaller meals
- 73% snack at least once daily
As eating habits evolve, convenience and health are rapidly converging. Consumers increasingly want food that is fast, functional, high protein, lower sugar, more filling and better for long-term health.
The shift has already started. Most food brands are still built for the old world.
c.$7tn
Global health and wellness market opportunity.
c.$37bn+
UK convenience and snacking market opportunity.
SRSLY sits at the intersection of convenience, protein, lower carb and metabolic health.
Most legacy convenience brands were built for shelf life, cost efficiency and mass carbohydrates. The next generation of consumers wants familiar food that fits modern health goals.
A category shift is underway. SRSLY is already built for where the consumer is going.
The platform
SRSLY is built for the future of convenience food.
One trusted health-first brand. Multiple everyday eating occasions. A scalable product platform.
Modern consumers increasingly want food that is fast, convenient, high protein, lower sugar, more filling and better for long-term health. Most food-to-go options are still built for the old carbohydrate-led model.
Product engine
A proprietary dough platform designed for this shift.
SRSLY has developed a proprietary low-carb, high-protein dough platform designed specifically for the changing convenience market.
The platform already supports multiple everyday food categories and positions the business to become a leader in the rapidly growing healthy food-to-go market across the UK and internationally.
Scale logic
Validated demand, profitable model, larger daily occasions.
The ecommerce business has already validated demand, repeat purchase behaviour and profitable trading.
The next phase is scaling into ready-to-eat, convenience-led formats designed for significantly larger daily consumption occasions.
From direct-to-consumer validation to scalable convenience-led consumption.
The same health need that drives repeat online purchase can unlock larger mainstream occasions through food-to-go, retail, meal solutions and everyday staples.
01
Same customer need
Health-led consumers want familiar foods that fit their goals, not specialist products that feel like compromise.
02
More daily occasions
The platform can stretch across breakfast, lunch, dinner, snacks and convenience-led eating moments.
03
Higher basket depth
More staple formats create more reasons to buy, subscribe, repeat and build customer lifetime value.
This is not a single-product story. It is a platform for health-first convenience food.
The scale unlock
A validated ecommerce model now ready for scalable national deployment.
Fresh bakery proved demand, but limited national distribution. Frozen and chilled formats unlock easier storage, simpler logistics, longer shelf life and a stronger route into retailers, health food shops, healthcare conversations and food-to-go.
“Customers do not just buy SRSLY from us. Many come in because they rely on it.”
Owner Out ot this World
The constraint
Fresh bake created operational friction.
Fresh bakery helped prove the customer need, but it also made national distribution harder.
- Shorter shelf life
- More complex fulfilment
- Higher spoilage risk
- Harder retailer adoption
- Limited national deployment
The unlock
Frozen and chilled formats make the model scalable.
The next generation of SRSLY products is designed for frozen-to-chilled or frozen-to-frozen distribution.
- Up to 12 months shelf life
- Easier national storage
- Simpler retailer handling
- Lower wastage risk
- More scalable logistics
This moves SRSLY from a fresh bakery constraint into a deployable national food platform.
The engine is ready to deploy.
The next phase is not about proving whether people want healthier convenience food. The next phase is putting the route-to-market engine in place across the channels already showing interest.
Geographic demand intelligence
SRSLY already knows where demand exists.
With customer purchase data across every county in England, Scotland and Ireland, SRSLY can support retailers with targeted local marketing, launch activation and customer demand evidence. That gives retail partners more than a product. It gives them a demand engine.
“What started as a hospital-recommended product for our child became something our whole family now uses, from keto to help manage drug-resistant epilepsy to everyday healthier eating and weight management.”
SRSLY customer story
The business has already proven consumer demand. The next phase is scalable deployment.
Use of funds
Focused capital deployment designed to accelerate an already working model.
The £250,000 raise is designed to accelerate a validated and profitable business model into larger-scale food-to-go, retail and health-led growth opportunities.
Current raise
£250k
Capital is being deployed into growth, not discovery. Demand is already proven, the model is already profitable, and the next phase is about scale.
60%
Marketing, customer acquisition and direct sales expansion
20%
Working capital to support growth and inventory scaling
20%
Balance sheet strengthening and operational tidying
The opportunity ahead
Positioned at the intersection of convenience, metabolic health and changing consumer behaviour.
The original SRSLY business demonstrated strong early consumer demand and was independently valued at approximately £9m during its early-stage growth phase.
Healthy Ventures has since rebuilt the business on a significantly leaner and more operationally disciplined foundation, with a healthier balance sheet, profitable trading and a clearer pathway to scalable growth.
The combination of existing consumer loyalty, strong repeat purchasing behaviour, operational infrastructure, food-to-go expansion potential and growing metabolic health demand creates a realistic opportunity to significantly expand revenue and profitability over the next 24 months.
Successful execution could position the business for larger-scale strategic growth opportunities, future institutional investment and potential long-term strategic optionality.
Join the next phase of SRSLY.
A proven health-first food brand, rebuilt for operational discipline and now positioned to scale into the next generation of convenience-led consumption.
This page is for information only and does not constitute investment advice or an offer to the public. Any investment decision should be made only after reviewing the full investor materials.